Viewing Individual Card Usage Analytics

Accessing Card usage and analytics

1. Open the Card in Guru’s web app or browser extension.
2. Click the ellipsis (⋯) menu at the top of the Card.
3. Select Usage and analytics.
4. To return to the Card view, click Back to Card at the top or click the X to close.
   

Using filters to customize your view

Filters at the top of the dashboard allow you to narrow data by:

• Event Date – Filter by specific timeframes (on, on or after, before, between).
• Group Name – Filter by a specific Group's activity.
• User Display Name – Filter by a specific user’s activity.

Understanding Card usage reports

Total Card views

• Displays the total number of views for the most recent week the Card was viewed.
• Shows percent change and total views from the previous week.
• Includes an area chart of weekly view trends.

Card views over time

• Combo chart showing monthly Card views (bars) and Card copies (line) in the selected timeframe.

Card usage by user (Admin access required)

• Table listing users who viewed the Card.
• Columns include:
  • Display Name
  • Email
  • Total Views
  • Follow status
  • Favorite status

Favorites and follows over time

• Bar chart showing the number of times the Card was:
  • Favorited
  • Followed
• Tracked monthly over the selected timeframe.

Card usage by surface

• Line chart showing where users interacted with the Card (e.g., web app, extension, API).
• Helps identify where the Card is most accessed.

Card favorites

• Table listing users who favorited the Card and the date of favoriting.
• Shows first 1,000 rows by default.
  Download full report as CSV.

Card follows

• Table listing users who followed the Card and the date they followed it.
• Shows first 1,000 rows by default.
  Download full report as CSV.

Downloading Card usage analytics

• Click Export as .CSV to choose a time period:
  • Card’s entire history
  • Since last edit
  • Since last verification

Downloading and scheduling report delivery

• Download individual reports as CSV files.
• Schedule the full dashboard for recurring email delivery.

Evaluating Card usage

Card usage data can be evaluated alongside other Guru analytics:

• Compare against Knowledge Usage analytics to see how the Card performs within its Collection.
• If the Card was used in an announcement, use Announcement insights to compare Group-level engagement.
• Review user interactions via the Group and User Drill-Down analytics dashboard.

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Tip:

To confirm if a user viewed a Card and marked it as read, use the Announcement feature.

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Best Practices

Using this data to tell a story:

• Sales/Support enablement – Discuss how high-performing reps use top-viewed Cards and share their strategies team-wide.
• Cross-functional alignment – Use frequently used Cards to inform Product and Marketing teams on frontline team needs.
• Onboarding and training – Review which onboarding Cards new hires are engaging with to ensure proper enablement and content coverage.