Migrating Knowledge into Guru

This article outlines how to migrate your existing knowledge into Guru so your team can start using the platform right away. It includes instructions for importing content directly in the web app, options for manual migration, and automation tools such as Zapier, the Guru API, and Knowledge Sync. It also covers how to use external sources with Guru’s Answers feature—no migration required.

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Access Required

You must have admin and author access or be a Collection owner to import content into a Guru Collection.


Migrating content into Guru

  1. In the Guru web app, navigate to the Manage tab.
  2. Click Collections.
  3. Click the ellipses ("⋮") in the top-right corner of the Collection you want to import content into.
  4. Select Import Content.
  5. Choose your content source and follow the on-screen instructions to upload your files.

Migrating content manually

If you're importing content from platforms such as Bloomfire, Jive, Intercom, Tettra, ClickUp, WordPress, or Document360 and don’t see your source listed in Guru’s import tool:

  • Markdown exports can be imported using the Slab option.
  • HTML exports can be imported using the Confluence option.

These options support manual imports for tools that allow you to export content in Markdown or HTML formats.


Automating content imports with Zapier

If your team uses Zapier, you can build automations (Zaps) to create Guru Cards based on actions in other apps.

Example:
Trigger a new Guru Card when a new Google Doc is created.

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Best Practices

Check out these Zap templates for inspiration: Zapier + Guru



Importing content via API

Guru offers a JSON-based RESTful API for teams who want to programmatically import content.

To get started, first generate your API credentials, then use the guides below:


Syncing external content with Guru

Use Guru Knowledge Sync to automatically bring in content from:

  • Salesforce
  • Zendesk
  • Confluence

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Note

Content synced with Guru continues to be managed and updated in the original source system.


Using external Sources with Guru Answers

If your workspace has Guru Answers enabled, you can link external tools as searchable sources—no need to migrate content.

Guru can surface answers from linked sources in:

  • Guru web app
  • Slack
  • Browser extension

This allows your team to start benefiting from Guru immediately, without having to recreate or import existing knowledge.


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