Understanding Search Analytics

Roles: Authors, Admins


Search analytics provide insight into what your team is searching for in Guru so you can proactively build out needed content. You will only be able to view Analytics data on content that you have Author access to. To manage your permissions, see: Giving a User Author Permissions

How to Assess Search Analytics

  1. Navigate to the Analytics Dashboard in the Web App and click on the "Overview" tab.

  2. Scroll down to Searches Producing Results and Searches Producing No Results.

  3. Evaluate Searches Producing Results, the top searched terms on the team. These terms are an indicator of content that is accessed frequently.

    1. Sample use case: If "new pricing" was the top searched term, this could be a indication that a training on your new pricing policies could be helpful.

    2. TIP: Click into the # of Times Searched to see a list of which users searched this term and when. This will help you better understand who to reach out to if/when you create new content in Guru.

  4. Assess Searches Producing No Results. These are the terms that your team is searching for, but no results are appearing. Review these results and add Cards that address the terms, or edit pre-existing Cards to include the terms. Adding content to address the terms allows you to proactively add content before a question is asked. It also demonstrates that Guru can evolve to meet your team's needs

    1. Sample use case: If "sales training" was searched for 40 times, you can build out a Card for your recent sales training. You can click into the # of times searched to understand who was searching for "sales training" and then ask these people if your Card addresses what they were looking for.

    2. TIP: Click into the # of Times Searched to see a list of which users searched this term and when. This will help you better understand who to reach out to if/when you create new content in Guru.

  5. Use your assessment of Searches Producing Results and Searches Producing No Results to inform your content strategy. Beyond editing and creating Cards, you can use your insights to manage your Collections. This could mean adjusting who has access to which Collections, how content is organized in each Collection, and deciding what content you should add to a pre-exisiting or new Collection.