Analytics provides insight into how your content is performing and who is utilizing your Cards. Information on which users are accessing certain Cards empowers you to tailor your approach to the team and build out assets while understanding what is enabling reps to close tickets or deals faster. You can also confirm that new reps are reading the onboarding Cards.
You will only be able to view Guru Analytics data on the content within the Collections that you have Author access to.
Understanding Card Details
On the top of a Card, click the Details tab.
On this view, you can see many data points including:
- When and by whom the Card was created.
- When and by whom the Card was last verified.
- How many views, copies, and favorites the Card has received, across the whole time it's existed, since its last edit, or since its last verification.
- Who has read the Card, and who has not.
- Revision History of any edits made to the Card.
Evaluate Cards with Analytics
1. Navigate to Analytics in the top navigation bar of the web app.
2. Under the Knowledge tab look at the list of Cards under Most Viewed Cards:
3. See a chart of how many times users have viewed each Card by clicking on the number of views.
From here, you can evaluate the users who have viewed the Card the most in the context of the reps who have hit or exceeded team KPIs. Discuss with those reps how they use that content and share the learnings with the team. This way, everyone can improve and utilize winning assets.
Work with marketing to develop content that is utilized by top performing reps, to ensure your content strategy reflects what works.
Drill into individual users' usage by clicking the ellipsis next to the number to the right of their name in the User Views section. In the individual user drill down, review their most popular Cards to check that new hires are reading the onboarding information, or gain further insight into a successful rep's most popular Cards.
Also, looking specifically at onboarding content will allow you to determine the extent to which it was reviewed by new hires.
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