Guru's Content Performance feature provides visibility into how your prospects are engaging with the content your team is sending. By connecting Guru to Salesforce, you can now report on which sales assets are influencing which opportunities, and the attributed value associated with them. You will have new insights into the performance of your marketing assets, along with powerful drill down capabilities, to help you understand which of your assets are driving your deals forward.


Set Up Content Performance

1. Navigate to the Team Settings page under your avatar on the top right side of the Web App.

2. Select Content Performance from the left sidebar.

3. Click Connect New Salesforce Team.

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✍️Note

This will trigger the necessary mapping to your Account, Lead, Contact, and Opportunity records.


4. Once your Salesforce integration is active, you will need to enable Content Tracking on your desired Collections. Choose the Collections you want to enable from the dropdown menu:

Content Performance set up

✍️ Note

Net new Cards are defaulted to public when an asset is uploaded in a Content Performance Collection. This ensures external files have the right permissions and can be shared without extra effort. To read more about a Card's sharing settings see here: Access Controls.


Educating the team


☎️ Contact us

If you would like to disconnect the Salesforce and Guru integration, please contact Guru Support at support@getguru.com or by clicking "Chat with Us!" under 'Team Settings' in Guru.


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