Guru's Content Performance feature provides visibility into how your prospects are engaging with the content your team is sending. By connecting Guru to Salesforce, you can now report on which sales assets are influencing which opportunities and the attributed value associated with them. You will have new insights into the performance of your marketing assets, along with powerful drill-down capabilities, to help you understand which of your assets are driving your deals forward.

Set Up Content Performance

1. Navigate to the Team Settings page under your avatar on the top right side of the Web App.

2. Select Content Performance from the left sidebar.

3. Click Connect New Salesforce Team.



This will trigger the necessary mapping to your Account, Lead, Contact, and Opportunity records.

4. Once your Salesforce integration is active, you will need to enable Content Tracking on your desired Collections. Choose the Collections you want to enable from the dropdown menu:

Content Performance set up

✍️ Note

Net new Cards default to public when an asset is uploaded in a Content Performance Collection. This ensures external files have the right permissions and can be shared without extra effort. Learn more about changing a Card's privacy and sharing settings.

Educating the team

☎️ Contact us

If you would like to disconnect the Salesforce and Guru integration, please send us a chat using the widget located at the bottom right-hand corner of this page.

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