Content Performance is enabled on a Collection level by Admins. Here are the instructions on how to set up Content Performance for your team.
Content Performance is a tool that enables sales and marketing teams to:
Track content sent to prospects, and determine whether they've been clicked.
Measure the total amount of opportunities influenced.
Identify top performers and get visibility into what they've sent.
Determine which assets are most valuable during which stages of the buyer's journey.
There are two components to Content Performance:
Content Tracking - this is how reps send trackable content to prospects.
Content Performance Analytics - connects the trackable content reps have sent to Salesforce accounts to illustrate insights around opportunities influenced, deal stage, and more!
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