❗Important
Content Performance is enabled on a Collection level by Admins. Here are instructions on how to set up Content Performance for your team.
Content Performance is a tool that enables sales and marketing teams to:
- Track content sent to prospects, and determine whether they've been clicked
- Measure the total amount of opportunities influenced
- Identify top performers and get visibility into what they've sent
- Determine which assets are most valuable during which stages of the buyer's journey
There are 2 components to Content Performance:
- Content Tracking - this is how reps send trackable content to prospects
- Content Performance Analytics - connects the trackable content reps have sent to Salesforce accounts in order to illustrate insights around opportunities influenced, deal stage and more!