Guru Glossary

As you're getting started in Guru, there are some common terms that are handy to know. Here's an overview of basic Guru terminology.

TermDefinition
AdminAdmins are your team leads who manage the segmentation of your content, all users and their permissions, the structure of the team, and billing information. An admin cannot create content unless they are also in a Group with Author access.
Admin/AuthorAdmin/Authors are users who manage the team overall, including content creation, organization, and user permissioning.
APIAPI (Application programming interface) Guru's API uses the REST protocol with JSON as the data format. Contact Guru support for your individual username and token. Documentation here.
AuthorAuthors are subject-matter experts and/or managers, and are the people on your team who create and manage content for the team to utilize.
BoardA Board allows you to build out and refine the architecture of your knowledge by topic, so that you can see and track the information you've created in one area and your team can read through the Cards in a narrative format.
Board GroupA Board Group consists of Boards that are grouped under one heading, allowing for a higher level of organization above Boards. Board groups are useful for managing the organization of your knowledge.
CardCards are the building blocks of knowledge in Guru. All of your team's content is stored in Cards. They are optimized for easy search and use by your team. Unlike long documents that make finding specific information difficult, Cards display bite-sized content, allowing you to perform one search and find the exact answer you need.
Card ManagerThe Card Manager, available to Authors only, allows you to slice and dice your content. With this feature, you can concretely assess, edit, and understand the status of all the content in your knowledge base. (Only available on Growth and Pro plans.)
CategoryA Category is a way to organize Tags. You can use this for visual purposes in Tag Manager, or search across a tag Category by using an asterisk.
CollectionCollections, the highest level of segmentation, allow you to segment content so that you can easily control access and permissions, while also ensuring simple distribution of important knowledge.
CommentYou can comment on a Card to alert your team of new knowledge in Guru, to ask an expert a clarifying question, or to remind someone that content needs to be updated.
Content PerformanceContent Performance provides visibility into how your prospects are engaging with the content your team is sending, along with powerful performance analytics that help you drill down into which of your assets are driving your deals forward.
ContextContext allows you to connect your apps to Guru and surface context-specific suggestions for your team based on specific user actions or field values. (Only available on Pro plans.)
GroupA user's permissions and Collection access is determined at the Group level. Your Groups should represent the division, as well as the expertise, of users in your team.
Guru botThe Guru bot for Slack allows you to search your Cards and capture insights from your chat conversations as Guru Cards. You can also verify Cards, answer questions, receive notifications, set up activity feeds, and of course surface your content, all without leaving Slack!
Import Content (Migration)Guru offers in-app content migration options, as well as our API, to help you transfer your content into Guru more quickly. Migration options are only visible to Admins.
MentionWhen someone @mentions your username in a comment, you'll receive a notification.
NotificationNotifications are a way for Guru to tell you about items that need your attention, even when you're busy or on the go. You can choose to receive notifications via email or in Slack.
PinPins allow you to attach relevant Cards to a desired website or app so your team sees important information when they navigate to it.
PublishingYou can publish one or more Collections to a published site, providing users a simple way to share and access information and maintain internal and external information in one place.
Q&AGuru Q&A allows you to ask your question and select the expert or Group best suited to answer it. Their response will be turned into a Card, enabling you and the rest of the team to access the answer again. Over time, it even learns from your questions and surfaces Cards accordingly. (Only available on Growth & Pro plans.)
Read OnlyRead only users are the reps/agents on your team. They continually access and interact with Guru to do their job and ask questions, but they are not creating content.
Related CardsRelated Cards are Cards that members of your team have leveraged so you can easily utilize the same information trusted by your team as you navigate through your knowledge base.
RoleRoles represent a user's permissions in Guru and can vary across the Collection and Group level.
SectionSections let you visually segment cards within a specific Board to help you further organize the narrative view of knowledge, and to make it easier to browse and consume content.
Single sign-onSingle sign-on (SSO) is a process that permits someone to enter their name and password from one system (like Okta or OneLogin) in order to access their Guru account, without needing specific account credentials for Guru. (Only available on Pro plans.)
TagTags enhance Guru's search functionality by allowing your team to zero in on highly specific attributes of content. Only Authors can create tags.
Tag ManagerThe Tag Manager, available to Authors only, allows you to organize, create, edit, and delete tags in bulk.
TeamA group of people that use Guru to share internal knowledge.
Trust ScoreYour trust score communicates the percentage of content in your account that is up to date. You can find your team's trust score in the browser extension, web app, or in Analytics (Only availble in Pro edition).
Trust StatusTrust status is an indication as to whether or not the content is up to date. The color and symbol allow your team to know what content is safe to utilize (trusted) and what needs to be updated by a subject matter expert before moving forward.
VerifierA verifier is a Guru user or user group (with the Author role) who approves specific content on a regular basis. (Verification only available on Growth & Pro plans.)