Creating Content: Best Practices
Guru allows your team to quickly leverage the content they need, when they need it, without leaving their daily workflow. The following article provides guidance on creating content in a way that sets you and your team up for success.
Seven Key Tips When Creating Content
- Content initially added, should be high-value knowledge, which will ensure it's leveraged on a frequent basis, by the team. Meaningful, up-to-date content shows the team that Guru is their single source of truth and can help them respond to customers more quickly. It's also important to have enough content for the team to evaluate Guru's impact. We recommend a minimum of two use cases. Examples of a use case to include: product FAQs, sales assets, competitor info, trouble shooting guides, and key process-oriented information.
- The primary use cases should be added prior to rolling out to the team, so they don't enter an empty account. In addition to you as the initial Author, we recommend inviting your subject matter experts to assist with your content curation.
- Content should be easily searchable/suggested to users. The title of a Card should reflect the way a user would typically search for this content. To further improve search results, the Card should incorporate Categories & Tags that reflect its topic.
- Avoid duplication of information, so you're not having to manage more than one Card covering the same content. (Note: The same Card can be saved on multiple Boards and Cards can be linked to other Cards).
- Ask the team to utilize Guru Q&A when looking to add information. This ensures that the answer they need is automatically shared with the team and helps Guru learn how your team searches for content.
- Cards should be easily consumable for the user to digest/relay. Unlike docs stored in a shared drive or other repository, Guru's Card design is ideal for surfacing the most relevant content for your team to deliver. Cards are more likely to be read and consumed if they are less than 1,000 words in length (which equates to a one page doc).
- It's helpful to think about breaking down content by subtopic. If the general topic is Product FAQs, each question and its answer could be its own Card. This allows your team to search and find their answer as opposed to a longer doc that they would then have to search within.