What is Content Performance?
Content Performance is a tool that enables Sales and Marketing teams to:
Track content sent to prospects, and determine whether they've been clicked
Measure the total amount of opportunities influenced
Identify top performers and get visibility into what they've sent
Determine which assets are most valuable during which stages of the buyer's journey
There are 2 components to Content Performance:
Content Tracking - this is how reps send trackable content to prospects
Content Performance Analytics - connects the trackable content reps have sent to Salesforce accounts in order to illustrate insights around opportunities influenced, deal stage and more!
NOTE: Content Performance is enabled on a Collection level. If you are interested in enabling it for your team, please contact our Support team! You can do so by selecting your Avatar on the upper-right hand corner and clicking "Chat with us!" or emailing firstname.lastname@example.org