What is Content Performance?

Content Performance is a tool that enables Sales and Marketing teams to:

  • Track content sent to prospects, and determine whether they've been clicked

  • Measure the total amount of opportunities influenced

  • Identify top performers and get visibility into what they've sent

  • Determine which assets are most valuable during which stages of the buyer's journey

There are 2 components to Content Performance:

  1. Content Tracking - this is how reps send trackable content to prospects

  2. Content Performance Analytics - connects the trackable content reps have sent to Salesforce accounts in order to illustrate insights around opportunities influenced, deal stage and more!

Other details:

  • NOTE: Content Performance is enabled on a Collection level. If you are interested in enabling it for your team, please contact our Support team! You can do so by selecting your Avatar on the upper-right hand corner and clicking "Chat with us!" or emailing support@getguru.com