Assessing User and Team Analytics
Roles: Authors, Admins
The Analytics section allows you to track your entire team's usage over the selected time period. By showing all Guru active user events (which include each time a user views, copies, searches, verifies or edits a Card), Analytics provides you with valuable insight into team trends.
Once you've built out content in Guru, it's helpful to see how your team is leveraging it. The overview tab provides a broad look at how Guru is being used at the account level.
Leveraging Charts in Analytics:
The Total Adoption Chart shows the Total # of Users in Guru compared to the Total # of Monthly Active Users (MAU) over a specified timeline.
The Adoption Percentage shows the total number of users in Guru compared to the total number of Monthly Active Users (MAU) over the specified timeline.
A monthly active user is any user who has performed an active event in the specified timeline filter.
TIP: You can filter by Group(s) on the right to gain insight into specific usage by Group(s) of users.
Trust Score over time
The Trust Score Over Time chart shows how your Trust Score has changed over a specified timeline. The Trust Score is calculated by the percentage of Trusted Cards (that are Verified) out of the percentage of Untrusted Cards (that are Unverified)
TIP: Set a goal for your team's Trust Score and track your progress here
Searches Producing Results
These are the top terms that your team's searching for and for which Guru is yielding relevant results. These should be kept in mind when creating future Cards, as they indicate content that is accessed frequently.
Searches Producing No Results
These are the top terms that your team is search for and for which Guru has no results. Review these results and add Guru Cards that address the search terms to grow your knowledge base.
Usage by User
The team usage chart shows all Guru active user events, which include each time a user views, copies, searches, verifies or edits a Card. There will always be fluctuations, but overall, strong teams will continually reach the same usage highs.
To drill-down further, click on the date and select an option.
Below the chart you can see team usage broken down by individual user. This allows you to evaluate adoption and understand how specific members of the team are contributing to overall usage. Team members use Guru at differing amounts based on their role and use case; what's important is that a majority of Guru users are consistently engaged in the product.
You can further assess an individual's usage by clicking on the "..." and selecting "User Drilldown" next to their number of Cards Copied or Cards Viewed.
Adjust the filters to see the user's activity within specified timeframes, Collections, and more.
The Most Viewed section tells you the Cards they’ve viewed the most. This information allows you to determine which Cards are providing the greatest utility to a user. This can be particularly helpful when looking to determine how top performing reps are spending their time, or if new reps have viewed their required material.
TIP: The User Activity pie chart provides a breakdown of all of the events they’ve completed in Guru. Scrolling over a specific section will tell you how many events led to that percentage. With this information, you can see exactly how a member of your team is investing their time in Guru
Adjusting the Timeframe, Collection(s), Card(s), and Group(s):
The Analytics dashboard allows you to define the date, Collection, and Group parameters for all of the results using filters. Click on the ▶ Filters at the top of each page to get the dropdown below. Once you have selected your filters, press the Run button (top right).
To define a time parameter for your statistics, mouse over the date filter on the top row. Then, select a timeframe or a specific date range on a calendar. All results will reflect the time filter you select.
To filter by Collection - mouse over the Collection filter on the dropdown and type in the Collection you would like to filter by (Example: Collection is equal to Sales). If there are multiple Collections, you can click the + to add in more. All results then reflect the filter of Collections you select. This information allows you to coach your team based on the content areas that you manage.
To filter by Card - mouse over the Cards filter in the extension and Then, select the specific Card(s) to gain greater insight into how your team is interacting with that information. All results then reflect the filter of Card(s) you select. This information allows you to coach your team based on the content areas that you manage.
To filter by Group - mouse over the Group filter on the right and click the pencil. Then, select the Group(s) you would like to drill down on for insight into their usage in Guru. All results will reflect the Group filter you select. With this information, you will be able to coach specific Groups of users on your team to increase engagement, adoption, and utilization of relevant content.