Content Performance: Salesforce Event Integration

Roles: Admins

With our enhanced Salesforce integration, you can now understand how Guru Content Performance activity directly correlates to interactions with prospects in the Salesforce Account and Opportunity Activity Feed. Learn more about Guru Content Performance here.

What is Salesforce Content Performance Event Integration?

With our Content Performance Event Integration, your Salesforce teams can report on 'Sent' and 'Clicks' on Guru Knowledge shared with prospects. These events will appear in the Activity Feed in the Account or Opportunity Record in Salesforce.


Who can find value in using Salesforce Content Performance Event Integration?

  • Sales Enablement: Better understand how sales activity in Guru impacts the buyer journey and open opportunities in Salesforce.

  • Sales Reps: See a full picture of all activity that takes place during the buyer journey in Salesforce.

  • Product Marketing: Show and track the value of content and assets your team creates.

How can I set up this up for my Guru team?

You must have Content Performance enabled for your team to use the Salesforce Event Integration.

If you are interested in enabling Content Performance for your team, please contact our Support team. You can do so by selecting "Contact Us" from your main Dashboard or selecting your Avatar on the upper-right hand corner of the extension or Web App and clicking "Chat with us!" or just by emailing us at