Salesforce Sales Cloud: Content Performance
Roles: Authors, Admins
Guru's Content Performance feature provides visibility into how your prospects are engaging with the content your team is sending. By connecting Guru to Salesforce, Product Marketing can now report on which sales assets are influencing which opportunities, and the attributed value associated with them. You will have new insights into the performance of your marketing assets, along with powerful drill down capabilities, to help you understand which of your assets are driving your deals forward.
How to Set Up Content Performance
Navigate to the "Team Settings" page under your avatar on the top right side of the Web App.
Select ‘Content Performance' from the left sidebar
Click ‘Connect’ next to the Salesforce option and follow the prompts to authenticate into your Salesforce instance.
NOTE: This will trigger the necessary mapping to your Account, Lead, Contact, and Opportunity records.
Once the integration is established, you will need to determine how best to structure your Sales assets in Guru.
TIP: Want to see a Sales Enablement Collection Template? Reach out to us at firstname.lastname@example.org or click Chat with us! under your avatar in the browser extension or the web app.
Once you've set up your Collection(s) and/or identified your existing Collection(s), notify your Guru Customer Success Representative to enable Guru Content Performance on the desired Collection(s). To do this, reach out to our Support team at email@example.com or click Chat with us! under your avatar in the browser extension or the web app.
NOTE: Net new Cards are defaulted to public when an asset is uploaded in a Content Performance Collection. This ensures external files have the right permissions and can be shared without extra effort. To read more about a Card's sharing settings see here: Access Controls
Educating the team
Admins and Authors should access Content Performance Analytics to understand how to monitor your content's influence on the buyer's journey. You can also learn how to set up tracked links for email campaigns/outreach sequences here.
Provide your reps with instructions on How to Send a Tracked Link & Utilize the Tracking Dashboard as additional resources in gaining the full value of this feature!